In architecture, a keystone is defined as being a central, wedge-shaped stone that when placed in an arch, locks the parts of the arch together. It is in essence a support structure, that although small, holds all the other elements together.

In nature, this keystone concept also applies. A keystone species is an organism that has a significant influence on the ecosystem it occupies that is far greater when compared to its own size. An example of this is the fig tree in the Amazon jungle. Due to the intricate links between this tree and the other parts of the ecosystem, the abundance of the entire forest becomes comprised should something occur to the fig tree.

Keystone Habitat's core purpose is to become a keystone species within the human family through "providing sustainable lifestyle choices that make exponential lifestyle and environmental improvements". This means that Keystone Habitat strives to provide business and home clients with luxurious, stylish and cost-effective lifestyle alternatives that are environmentally sustainable.

Keystone Habitat is also the sole distributor in South Africa of Style Limited's strand woven bamboo flooring, decking and furniture board ranges.